For bosses who are almost happy with their relationship with their shareholders — but can’t put their finger on what’s missing

Imagine your shareholders seated around a polished mahogany table. The scent of freshly brewed coffee permeates the room. You can hear your voice rolling out the budget for the next quarter. Like soft velvet, your words seem to spill into the room and touch each listener.

“Let me describe how we’ve successfully managed risk this year.”

What your shareholders secretly wish you would spell out for them
Do you know what keeps your major shareholders up at night? It’s the terrifying thought that their investment is in danger.

During the past year, they’ve witnessed stocks plummet from the failure of just a few employees to manage risk (United Airlines, anyone?) and they dread being the face behind the next big scandal in Businessweek.

Above all, they don’t want to see their dollars go swirling down the toilet. That’s why they want to know how your company is managing risk of all stripes and sizes – and they want to hear it from you.

Last week, I told you that it wasn’t enough to merely understand why your business needs risk management. The one thing that most risk management professionals don’t know how to do is how to explain risk management to the layman in plain English.

“Uh… Can you say that in English?”
Many of your major shareholders are laymen when it comes to risk management. They may not know the first thing about performing risk management, but they know it’s the only thing keeping their investment safe. And that’s why they want you to explain how you’re implementing it in your company.

An ounce of prevention is worth a pound of cure
Last week, we talked about how many professionals use words that create brimming uncertainty in their conversations.

They’ll say something perfectly respectable, and then they’ll ruin it by topping it off with a “Well, what do I know anyway?” or “I mean, your guess is as good as mine.” The uncertainty they injected (out of thin air!) undermines people’s confidence in their credibility.

Well, conversations aren’t the only place where you can unknowingly create uncertainty. The business world is full of it too. In my 3-day boot-camp called “21st century Decision-Making Using ISO 31000,” you will learn how to prevent unmanaged uncertainty (i.e. risk) from wreaking havoc in your business and workplace.

Rules are made to be broken?
Well, sometimes. The truth is that we need rules in businesses to keep things running smoothly. But at some point, the rules start piling up into a mountain of bureaucracy and paperwork. Having too many policies and procedures actually causes the opposite effect that they are intended to — they make your business sluggish and less efficient.

Many risk management standards can be like donning a heavy suit of armor. Sure, the armor will protect you, but not without slowing you down.

The “21st Century Decision-Making Using ISO 31000” boot-camp is based on the ISO 31000 risk management standard. What’s truly revolutionary about this new standard is that it’s made up solely with guiding principles, not with rules.

I’ll start my diet tomorrow
Did you know that over 90% of people regain all the weight they lost during their diet? That’s because merely following a strict set of rules for a certain amount of time doesn’t create real change. No, to actually lose weight you need to change your lifestyle.

ISO 31000 is the difference between going on a diet versus changing your employee’s ‘work’style. You and your employees can start use these principles in your business without needing to overhaul your existing systems.

Once these principles are in practice, you will see changes in the way your business manages risk. And those changes will stick — no “diet relapsing.”

“But does it work?”
Like putting icing onto a cake. Once you learn how, ISO 31000 will sweetly and smoothly merge into your business’s daily operations.

As a validated, certified lead trainer for ISO 31000, I’ve taught dozens of CEOs and members of upper management in multiple sectors learn how to really manage risk.

As an instructor, my goal is to make sure you understand the basic concepts of risk management by the end of our three days together. It’s an intense course – some participants find it grueling – but it’s always exciting and fun. Students report that they enjoy the social aspect of the boot-camp the most, and second, their charming (and humble) instructor.

Because ISO 31000 is internationally recognized, your company will be viewed with a tremendous level of trust and credibility when you implement ISO 31000.

Culture shock, throat culture, risk culture… Wait, what’s that?
Part of what I teach in this intensive, 3-day boot-camp is how to develop a risk culture in your company. There’s a lot of gobbly-gook definitions for risk culture, I like to define it simply. A risk culture is created when you and your employees make decisions with uncertainty in mind. You can’t imagine what a difference this simple idea makes towards achieving your objectives!

Your board members will cut you some slack
Imagine if you could explain how you’re handling potential risks in a language your board members could understand.

But being able to “speak risk” is no small thing. Here’s how I make it happen.
 I go through each and every significant word in the ISO 31000 standard
 I define and explaine each word in the standard making sure no one gets left behind.
 Students practice “speaking risk” with other course-takers during the boot-camp
 In this immersive and friendly environment, you’ll get the chance to socialize and practice your newfound risk terminology by discussing risk with the other students. Remember, a large chunk of cultivating an independent risk culture is being able to explain risk to the layman. That extends from your major shareholders all the way down the line to the fresh-faced intern.

What are you waiting for?
Risk Management courses, as a rule, impart very few of the professional risk manager’s “trade secrets.”
But the reason I call it a boot-camp is because this is not your average risk management course.

Regularly priced at $2985.00, bit if you SIGN UP FOR THE JULY 24th BOOT-CAMP USING THIS LINK YOU SAVE 33%!

Join me as we:
• Delve into the history of risk management
• Explore real-life case studies
• Learn how to explain risk management to the layman


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